WELCOME

WELCOME TO THE BRANDBOOK

By choosing to become a Touchstone Energy ® Cooperative, your co-op has the responsibility, under the licensing agreement, to use our name, signatures and tagline. By using a co-brand signature along with your own co-op name, you are joining other electric cooperatives nationwide that understand the advantages of a unified identity—one that reflects the co-op traditions of innovation, commitment to community, accountability and integrity.

To take full advantage of that unified brand identity, we need to maintain uniformity in our use of the Touchstone Energy Cooperatives trademarks. This manual will serve as your guide whenever you use our logos and identifiers.

WHO WE ARE, WHAT WE DO

Touchstone Energy Cooperatives is the national brand that champions the value of the cooperative difference. Our mission is to bring a strong local and national presence to electric cooperatives.

We are a membership organization. Our network is made up of close to 750 local, member-owned electric cooperatives in 46 states. Our cooperatives collectively deliver power and energy solutions to more than 30 million members every day.

We take pride in creating programs for our members and in finding ways to help businesses succeed.
We take even more pride in being innovative communicators and our cooperatives’ trusted partner.

Nobody else does what we do.

To us, it’s much more than just a logo and tagline.

PURPOSE

Touchstone Energy Cooperatives exist to demonstrate and to enhance the value of the cooperative difference.

MISSION

The mission of Touchstone Energy Cooperatives is to sustain and promote a unifying brand that delivers on the promise of electric cooperatives’ distinct advantage: leveraging our unique relationships with member-owners to improve the quality of life in their communities.

VISION

We will strengthen and sustain a unified brand that exemplifies the value of local cooperative membership
and positive member engagement. Touchstone Energy Cooperatives will have the power and flexibility
to address the changing needs of member-owners effectively and efficiently, embody the four core values,
be financially strong, and be positioned to take on tomorrow’s challenges.

VALUES

Touchstone Energy has four core values:
Innovation
Integrity
Accountability
Commitment to Community