VIDEO, WEB, DIGITAL

  • VIDEO
  • WEB AND DIGITAL

NATIONAL BRAND TAGGING

Proper video use and tagging is required when using Touchstone Energy ads and in creation of local ads. Videos should always be used in HD format if possible. For more information on different formats and video specs that we use, please visit: www.vimeo.com/help/compression

National Brand Tagging Requirements

  • Effects: Two acceptable effects, see right
  • Tag Length: 3-second minimum
  • Coloration: Should follow RGB color codes
  • Link: Should link to a relevant website
  • www.touchstoneenergy.com as default
  • Voiceover: 3-second minimum, should fit within time logo is on screen

Logo graphics should not be manipulated in any way and should follow our 1- and 4-color application standards.

CO-BRAND TAGGING

Co-brand Tagging Requirements

  • Effects: Fade in / Fade out
  • Tag Length: 3-second minimum
  • Coloration: Should follow RGB color codes
  • Logo graphic: Proper co-brand signature is required
  • Voiceover: 3-second minimum, should fit within time logo is on screen

Co-brand logo graphics should not be manipulated in any way and should follow our 1- and 4-color application standards.

NATIONAL BRAND LOGOS ONLINE

The minimum size for the horizontal national brand logo is determined through pixel width when used on a website. Please scale accordingly when using variations of the national brand logo.

CO-BRAND LOGOS ONLINE

The Touchstone Energy Cooperatives logo and co-brand can be used in a number of ways in the digital domain. All general rules outlined earlier in this brand book should be followed when using the logo or co-brand on websites, in digital publications, or in digital or online advertisements. In addition to the general spacing, color, and typography rules, please use the following guidelines when using the logo or co-brand online.

Digital Requirements

  • Follow the 4-color and 1-color placement rules for logo.
  • Do not stretch, distort, or cut off the logo.
  • Use a high enough resolution so that the logo does not appear pixelated.

Co-op Web Builder sites have their own built-in styles and guidelines. For more information on Co-op Web Builder, please visit: http://www.coopwebbuilder2.com/

FLASH BANNERS

For flash banners, the Touchstone Energy Cooperatives logo, or any co-branded logo, should appear for at least 2 seconds and should be sized appropriately for the layout of the banner (stacked, horizontal, etc).