PRINT, RADIO, PHOTOGRAPHY

  • PRINT
  • RADIO
  • PHOTOGRAPHY

PRINT ADS AND TAGGING

Touchstone Energy® Cooperatives provides customizable print ads featuring programs and services. Proper tagging is required for use of print ads. Pre-approved tagging areas are designated on every print ad. 

Incorrect Tagging Examples:

  • Obscuring the image with logos, text, or graphics
  • Not using pre-approved areas on all print advertisements
  • Not tagging all pre-approved locations in ads with more than one location (Co-op Connections Card, Bucket Truck)
  • Using a logo that is too large, too small or low-res.
  • Improperly scaling the logo

Some advertisements may have editable text regions relating to the cost of energy, delivery of energy, or other information that is specific to your co-op or region. The text that has been placed here is taken from national averages of Touchstone Energy Cooperatives. When appropriate, please replace such information (cost of energy/kWh, etc) with information that is specific to your cooperative or area.

LARGE FORMAT: BILLBOARD AND BOOTHS

There are a number of large format advertising options available, from out of home (OOH) applications, convention and booth designs, banner ups and posters.

Incorrect Tagging Examples:

  • Never obscure the image with logos, text, or graphics.
  • Do not place logos in areas that have not been pre-approved.
  • Never use a logo that is too large, too small or low-res.
  • Never use an improperly scaled logo.

LARGE FORMAT: BANNER UPS AND POSTERS

Incorrect Tagging Examples

  • Never obscure the image with logos, text, or graphics.
  • Do not place logos in areas that have not been pre-approved.
  • Never use a logo that is too large, too small or low-res.
  • Never use an improperly scaled logo.

RADIO ADS AND TAGGING

Here are a few examples to consider when producing radio spot tags that include one or more co-ops.

Single Cooperative Advertising

For radio commercials where only one cooperative is being advertised.

Multiple Cooperative Advertising

For radio commercials where more than one cooperative is being advertised. If the number of cooperatives takes more than three seconds to record, you can:

  • Record more than one version of the radio commercial  and rotate the schedule
  • Identify the participating cooperatives as a group

PHOTOGRAPHY DO'S AND DON'TS

Photography Requirements

  • Do not dramatically manipulate images, remove, add or alter objects.
  • Do not over sharpen, filter or blur images.
  • Do not run text over faces.
  • Do not improperly crop the image causing distortion. The image must be cropped to scale if resized.
  • Do not place the Touchstone Energy logo in an area that does not provide clear visual contrast.