This is what makes us who we are: the logo graphic, the name, the national brand signature, the co-brand signature and the tagline.

THE LOGO GRAPHIC: The icon that represents the national alliance

THE NAME – TOUCHSTONE ENERGY ^® COOPERATIVES: A federally registered trademark for use in marketing and press/public relations materials

THE NATIONAL BRAND SIGNATURE: The national logo used primarily for advertising and marketing materials when not co-branded with your co-op’s logo. The preferred selection of logos designed to fit a variety of layouts for use with member logos

THE CO-BRAND SIGNATURE: The preferred selection of logos designed to fit a variety of layouts for use with member logos

THE TAGLINE: Used with the “name,” “national” and “co-brand signatures” to enhance their applications

Consistent use of the Touchstone Energy^® Cooperatives identifiers not only maintains a sharp brand identity for participants, but serves a legal purpose as well.

The Touchstone Energy name, logo and tagline, “The power of human connections^®” are federally registered trademarks.

To maintain and protect the legal rights acquired by registration, proper and consistent trademark usage by all licensees is essential.

Inappropriate use and alterations can erode the value and the trademark protection of the brand by blurring its distinctive and unique qualities.

The registration symbol ” ^® ” must appear at least the first time the brand name is used in any ad, brochure, letter, document, etc.

Never use the logo graphic without the name Touchstone Energy Cooperatives. The name maybe used in text without the logo.

The Touchstone Energy Cooperatives national brand signature is ideally suited for a wide range of uses, in addition to publications.

If you are referencing one or more states as part of the logo, such as “Touchstone Energy Cooperatives of Oklahoma,” use the national brand signature, not the co-brand signatures on the next page.

Logo Sizing: Readability of logos often depends on the application. Suggested minimum national brand logo sizing is addressed on the right. Co-brand logo sizing is addressed on the next tab.

File types: .png, .jpg, .eps  Color: 4-color, 1-color, no tagline variations

File types: .png, .jpg, .eps  Color: 4-color, 1-color, no tagline variations

File types: .png, .jpg, .eps  Color: 4-color, 1-color, no tagline variations

• Do not use colors outside the TouchstoneEnergy Cooperatives colors.
• Do not cut off logos.
• Do not use dropshadows, strokes, effects, or filters.
• Do not improperly resize or distort.
• Do not use the logo graphic as a standalone identifier.
• Do not re-align the tagline.
• Do not place logos that are not optically straight.

The Touchstone Energy co-brand signature requires “air,” or open space, surrounding it. Crowding the signature against text, other logos or another design element will diminish its impact and value. There is a 0.25 inch minimum of space around every logo.

File types: .png, .jpg, .eps  Color: 4-color and 1-color variations

File types: .png, .jpg, .eps  Color: 4-color and 1-color variations

File types: .png, .jpg, .eps  Color: 4-color and 1-color variations

This section shows you some recommended integrated co-branding applications.

The Touchstone Energy integrated co-brand signature is designed to work in tandem with your existing logo and establishes close identification between your system and the unifying brand.

Keep in mind that adding the co-brand signature to your existing logo may not always work well such as on clothing applications, please see the appendix for such instances on co-branding.

Logo and Signature Spacing: The space between your co-op logo and the co-brand signature can be no less than the height of the “T” in “Touchstone.” See top example on the right.

Logo Sizing: Co-brand signatures should always be legible. For print and digital applications, proper, proportionate scaling is necessary to ensure that the co-brand does not become illegible. See example to the right.

• Do not use colors outside the Touchstone Energy Cooperatives colors.
• Do not cut off logos.
• Do not use dropshadows, strokes, effects or filters.
• Do not improperly resize or distort.
• Do not place logos on backgrounds that do not offer contrast.
• Do not use the logo graphic as a standalone identifier.
• Do not re-align the tagline.
• Do not place logos that are not optically straight.

State signatures are used if you are referencing more than one cooperative in a certain state. If you are referencing more than one state as part of the logo, use the national brand signature, not the co-brand signatures.

If you are in need of a state signature logo, please contact the Touchstone Energy national staff.

The tagline: “The power of human connections,” represents all members of Touchstone Energy Cooperatives:  We are owners; we are all connected; we are all one.

The registration symbol “ ^® ” should be included in every use, and is especially important when the tagline is used alone. When using the tagline with the national brand signatures, the typeface should be Goudy Old Style Italic.

The minimum font size when using the tagline should be 8 pt. See example to the right.

The tagline should not be used in conjunction with co-brand signatures or with member cooperative logos.