- OUR COLORS
Getting the color right is as important as any other factor in maintaining the uniformity of the brand. The preferred signature PMS colors are shown in the sample at the bottom. Process CMYK color builds and PMS colors are acceptable for print applications. RGB and hexadecimal color builds are appropriate for web and digital applications and should not be used for print applications.
Note: PMS colors tend to be a different shade on different monitors. Please know that this is the true signature color of Touchstone Energy Cooperatives and should not be tampered with.
1-color applications should be used when the background color and the Touchstone Energy Cooperatives logos do not create proper contrast to the logo graphic or leave the logo text illegible.
There are two acceptable 1-color applications. Uses with all-white and all-black logos should be used. Unacceptable uses of 1-color applications include:
- Using any other colors aside from white and black.
- Using white on any part of the logo graphic.
- Recoloring the logo graphic and logo text.
- Reducing opacity.
There are two acceptable uses of 4-color applications. Using the logo graphic on white, and on 80% opaque black. This is to ensure that the signature blue is not lost when used on a black background.
The typeface chosen for the Touchstone Energy® Cooperatives logo and tagline is Goudy Old Style.
The only acceptable use of Goudy Old Style is on national and co-brand signatures, while Goudy Old Style Italic is used for the tagline text.
ADVERTISING AND COMMERCIAL FONTS
ADVERTISING AND COMMERCIAL FONT RULES
These typography rules are based on a letter-size document (8.5” x 11”). Please scale accordingly, depending on the size of the document.
Short-form body copy generally refers to text of less than 200 words on a page. Serif fonts, such as Modum, are generally used for long-form body copy because they increase readability (newspapers, magazines, newsletters, etc.)